Posting your work daily is good, but if you post without providing any explanation-no context or backstory, for instance-you’ll be missing out on the opportunity to engage people even more, claims Kleon. Since it’s more important to make posts that are relevant and add value for your followers, simply do that at whatever pace you can sustain even if it’s less than daily.) Give the Context Behind Your Work The main reason for this is that creating interesting, useful posts every day can be hard to sustain. With this focus, daily posts may not be ideal. (Shortform note: Digital marketing experts don’t agree about how often you should post however, in general they advise focusing on the quality of your posts over the quantity. Consider adding blogging and emailing to your routine. By contrast, in a blog post, you can write as much as you want. For instance, certain social media platforms limit the number of characters you can use in a post. Regular posts generate a steady stream of content for people to see, which creates more opportunities for people to connect with you.Īccording to Kleon, posting to your blog or sending an email to your subscribers are also effective ways to share on a regular basis, and they give you even more control over the content. Whatever platform you use, make time to do it daily.

He encourages you to try out new platforms as they emerge-if you find something that works for you, stick with it. A practical way to do this is to post on a social media platform such as Instagram, Tumblr, or Youtube every day. Kleon advises you to make sharing a habit, preferably a daily one. Share your gratitude, share the facts, share when you’re asked, or hire someone to promote you, so you don’t have to talk about yourself.) Make Sharing a Habit Studies show that bragging-whether explicitly or implicitly (the “humble-brag”)-makes you less likable. (Shortform note: While it’s important to show your finished piece or pieces, it’s also important to steer clear of bragging about opportunities or successes you’ve had.

Kleon claims there’s always a way to help people engage with your work at any phase. Share your memories of how a certain work came to be, or ask for constructive feedback. Kleon writes that if you have many finished works, tell people about opportunities you may have coming up: a gallery showing or a book reading, for instance. This kind of transparency makes you more accessible to people and helps them get to know you. If you’ve just finished a piece-show it, insists Kleon. Consider how you can ask relevant questions at any phase of your creative process to boost your audience engagement.) (Shortform note: Social media marketing experts find that asking questions is one of the best ways to get people to engage with your posts.

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